Question: The decision-making process generally includes the following five activities: Need recognition Search for information Evaluation of alternatives Choice Postchoice evaluation Describe a recent consumption experience

The decision-making process generally includes the following five activities:

Need recognition
Search for information
Evaluation of alternatives
Choice
Postchoice evaluation

Describe a recent consumption experience that you have had by using the concepts found in the basic consumption process framework. How did the decision-making model discussed in this chapter apply?

You should discuss the problems that you faced, how you searched for information, how you evaluated alternatives, and the final decision that you made. Furthermore, you should briefly discuss the way you felt after the decision (and consumption) had taken place.

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