the decline process is when the competitors should bring new products to the market, should include as conceptualized in marketing praxis that most companies introduce new brand extensions in the growth stage when brand demand is high and gradual improvements to branded products in the maturity stage. Rarely, innovations occur at the decline stage; it is more a case of focusing on emerging country markets and laggard consumer segments.

Could you think of some brands that have done this at these stages?

( please list references if any). Thank you :)

the question is can you think of some brands who have gone thru innovations during the decline stage?

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based on what is written can you think of any brands who have gone thru this ?