The Delphi method used for forecasting

: A) uses measures thatare believed to influence the behavior of a variable that theresearcher wishes to forecast. 

B) uses a panel of experts, whoseidentities are typically kept confidential from one another, torespond to a sequence of questionnaires. 

C) obtains forecaststhrough a comparative analysis with a previous situation. 

D) uses asingle measure that weights multiple indicators and provides ameasure of overall expectation.

 In forecasting, what is an index?

A) It is a measure that provides a complete forecast. 

B) It is atime series that does not have trend, seasonal, or cyclical effectsbut is relatively constant and only exhibits random behavior.

 C) Itis a stream of historical data, such as weekly sales.

 D) It is asingle measure that weights multiple indicators and provides ameasure of overall expectation. 

Time-series models may exhibitseasonal effects or cyclical effects. A seasonal effect differsfrom a cyclical effect in that a seasonal effect: 

A) is based onanalysis of historical time-series data and are predicated on theassumption that the future is an extrapolation of the past.

 B)describes ups and downs over a time frame such as several years. 

C)has no trend, is relatively constant, and only exhibits randombehavior. 

D) is one that repeats at fixed intervals of time,typically a year, month, week, or day. 

If the given time series hasa trend and no seasonality, the most appropriate forecasting modelto determine the forecast of the time series is the ________ model.

A) Holt-Winters additive

 B) Holt-Winters no trend smoothing 

C)double exponential smoothing

 D) single exponential smoothing

 Beforelaunching a new line of toys, Toys Inc. used the method ofhistorical analogy to obtain a forecast. In this scenario, ToysInc.: 

A) noted the consumer response to similar previous productsto marketing campaigns and used the responses as a basis to predicthow the new marketing campaign might fare. 

B) noted the behavior ofits current customers while they use their products. 

C) used apanel of experts, whose identities were kept confidential from oneanother, to respond to a sequence of questionnaires. 

D) used abrainstorming session among a group of experts to draw new ideas.

Which of the following is necessary to calculate the variable costof production for the company to develop a profit model?

 A)quantity of item sold 

B) unit sale price 

C) fixed cost ofproduction 

D) quantity of item produced

 In which of the followingways does demand influence profit? 

A) It reduces the unit cost ofproduction. 

B) It helps in reducing the variable cost ofproduction. 

C) It predicts how many units will be sold.

 D) Itdirectly influences the fixed cost of production. 

In the equationto calculate the economic value of a customer, V = R × F × M / D,how is the value for F estimated? 

A) It is estimated to be thetotal number of purchases the customer has made.

 B) It is estimatedto be the purchase frequency per year. 

C) It is estimated to be thenumber of customers defecting per year. 

D) It is estimated to bethe number of visits of the customer without actually spending onan item.

 ________ is the term used by Analytic Solver Platform forsystematic methods of "what-if" study. 

A) Scenario 

B) Parametricsensitivity analysis 

C) Goal Seek 

D) Validity

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