Question: The development and B2B licensing of a fully biodegradable/compostable, high-performance 'Smart Fibre' for the activewear market.Identifying the Market Gap and Problem:Detail the problem: Microplastic pollution
The development and B2B licensing of a fully biodegradable/compostable, high-performance 'Smart Fibre' for the activewear market.Identifying the Market Gap and Problem:Detail the problem: Microplastic pollution and textile landfill waste caused by synthetic performance clothing (Polyester/Spandex blends).Critically apply a Gap Analysis or Opportunity Recognition model (e.g., Kirzner's alertness) to justify why this problem presents a viable opportunity for innovation.
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