Question: The difference between a company's mission statement and strategic vision is that a mission statement deals with where we are headed, whereas a strategic vision

The difference between a company's mission statement and strategic vision is that

a mission statement deals with "where we are headed," whereas a strategic vision provides the critical answer to "how will we get there."

the mission statement lays out the desire to make a profit, whereas the strategic vision addresses what strategy the company will employ in trying to make a profit.

a mission statement is about what to accomplish for shareholders, whereas a strategic vision concerns what to accomplish for customers.

a mission statement identifies the company's present business scope and purpose whereas strategic vision indicates the direction the company is headed.

a mission statement deals with what a company is trying to do

,

and a vision concerns what a company ought to do

.

The difference between a company's mission

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