Question: The difference between a generic product and a value-added product - The generic product is the basic, substantive product you are selling. The value-added product

The difference between a generic product and a value-added product - The generic product is the basic, substantive product you are selling. The value-added product exists when salespeople offer customers more than they expect. Think of a product, good or service you recently purchased that didn't just come with the generic product but also had value added. Tell me about it.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Long-term success in todays dynamic global economy requires the continuous positioning and repositioning of products. 1 Describe the difference between a generic product and a value-added product. 2...

1 Describe the difference between a generic product and a value-added product. 2 What is the relationship between value-added selling strategies and the cluster of product- selling satisfaction? 3...

Question 5 20 Marks Long-term success in todays dynamic global economy requires the continuous positioning and repositioning of products. 5.1 Describe the difference between a generic product and a...

Long-term success in today's dynamic global economy requires the continuous positioning and repositioning of products. 1Describe the difference between a generic product and a value-added product....

7-3 Explain what is meant by positioning as a product-selling strategy. What is a value proposition? 7-4 Why have salespeople assumed an important role in positioning products? 7-5 List the commonly...

1.Why is product differentiation so important in sales and marketing? 2.According to Ted Levitt, what are products?What satisfactions do customers want from products? 3.What is product positioning ?...

Compagnie du Froid, S.A. Case Study Assignment Questions: 1. Calculate the amount of the bonus pool available under the existing bonus plan. How much would each manager get if that were applied to...

Compagnie du Froid, S.A. Assignment Questions: Calculate the amount of the bonus pool available under the existing bonus plan. How much would each manager get if that were applied to 2009 results? We...

2. Product positioning: Pick a product category and create a positioning map that has at least three popular products identified on it (we did this in a class exercise). Then, imagine you are a...

MID-TERM ASSESSMENT QUESTIONS 1) Personality Styles, a.k.a. the "Communication Style Model": Imagine you are a salesperson selling computer hardware equipment. Explain how your approach would be...

The comparison of the active site geometries of chymotrypsin and subtilisin under the assumption that their similarities have catalytic significance has led to greater mechanistic understanding of...

Hippy Pty Ltd is a manufacturing company. On 1 January 2022, an item of equipment was acquired at a cost of $90,000. The following information is provided: Relevant financial year 1 Jan 2022 to 30...

Auditor's Responsibilities for the Audit of the Financial Statements Reasonable assurance is a high level of assurance but is not absolute assurance and therefore is not a guarantee that an audit...

atch the compensation objectives with their meanings. Efficiency Efficiency drop zone empty. Fairness Fairness drop zone empty. Compliance Compliance drop zone empty. Improving performance and...