Question: The difference between media planning and communications planning is: a . Communications planning is the practice of pushing messages to consumers b . Communications planning

The difference between media planning and communications planning is:
a. Communications planning is the practice of pushing messages to consumers
b. Communications planning moves beyond simply reaching audiences and seeks to influence people and create two way dialogue over time
c. The two are essentially the same thing, communications planning is merely a buzzword
d. None of the above

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