The Direct to Consumer $($DTC$)$ business model is the preferred model for many innovative new start$-$ups, however DTC brands are now facing challenges commercializing their products and services.

Read the attached Article for this Case Analysis

$1.$ Identify three challenges presented in the article that DTC companies are facing, and for each challenge provide an example of how a company has been impacted by these challenges.

$2.$ Explain in detail $(10$ marks each$)$

Challenge $1$

$$ Example $-$ explain

Challenge $2$

$$ Example $$ explain

Challenge $3$

$$ Example $-$ explain

$2.$ Explain two strategies DTC brands have used to combat these challenges. $(10$ marks each$)$

$$ Strategy $1$ Explain

$$ Strategy $2$ Explain

Do leverage other articles that will support your position and ensure you cite and reference them accordingly.