Question: Read the article: Why All the Warby Parker Clones Are Now Imploding The Direct to Consumer (DTC) business model is the preferred model for many

Read the article: Why All the Warby Parker Clones Are Now Imploding

The Direct to Consumer (DTC) business model is the preferred model for many innovative new start-ups, however DTC brands are now facing challenges commercializing their products and services.

Questions

a) Identify 3 challenges presented in the article that DTC companies are facing, and for

each challenge provide an example of how a company has been impacted by these

challenges. (6 marks)

b) Explain 3 strategies DTC brands have used to combat these challenges. (6 marks)

c) Provide your opinion on whether you think DTC is still a viable business model for

commercializing innovations. Support your answer with at least three specific

reasons. (3 marks)

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