The director decides to move forward to fix this issue.

$"$I$\text{'}$d like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good$-$tasting cookie' whenever they see 'Cocoa Cremes'."

"I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales."

Which strategy would you recommend to the director?

Select an option from the choices below and click Submit.

You recommend developing an advertising campaign that pairs images of people eating and enjoying the cookie with the brand name of the cookie.

You recommend developing an advertising campaign that shows the brand name at venues, like sporting events and concerts, where younger people might see it and remember it$.$

You recommend a nationwide sampling campaign where consumers are given free samples of the cookie, ensuring the brand name is prominent in all the advertising material the consumer sees before eating the cookie.