Question: The director decides to move forward to fix this issue. I ' d like you to come up with a strategy to fix this

The director decides to move forward to fix this issue.

"

'

d like you to come up with a strategy to fix this misperception by consumers. I want this strategy to create an almost involuntary reaction in the consumer of thinking 'good

-

tasting cookie' whenever they see 'Cocoa Cremes'."

"I think once they learn and remember that the cookie brand stands for an enjoyable eating experience, we may see an increase in sales."

Which strategy would you recommend to the director?

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