1. • The director notes that most MSAs saw a decrease in consumer confidence of approximately 4%. Based on this information does the evidence support optimism for holiday sales if prices remain unchanged?
   • Could a change in price bolster revenues?
   • Explain your thoughts, supported by facts based on the information you learned throughout the term.
   • Your answers must be comprehensive in nature.
2. Conclude by separating the strategies you mentioned into the two separate categories of supply and demand. Then state which strategy would be the best, in your opinion, to reduce the impact of a shortage, and why.
3. Include 3-4 references.