Question: The disconfirmation paradigm is used to study two variables, namely, consumer prepurchase expectations and q , consumer loyalty related to the buying process decision -

The disconfirmation paradigm is used to study two variables, namely, consumer prepurchase expectations and q,
consumer loyalty related to the buying process
decision-making roles within the purchase process
the relationship between product knowledge and product involvement
the difference between expectations and postpurchase perceptions
The disconfirmation paradigm is used to study two variables, namely, consumer

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