Question: The document that gives information ( including problem, target, objectives, key benefits to communication, brand positioning, and requirements of the ads ) to those responsible

The document that gives information (including problem, target, objectives, key benefits to communication, brand positioning, and requirements of the ads) to those responsible for coming up with "the big idea" is called...
Group of answer choices
the situation analysis
the marketing plan
the advertising plan
the media plan
the creative brief

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