the electronic technologies before it became adapted by small systems. With their acceleration in growth with their telephone systems converting into electronics, they were able to be expand :in the global market as a top small-system market. The company Honda was able to execute global strategy by using three critical steps. In the first, Honda decided to target new customers different from its American and European competitors. Several invesmlents were made towards disnibution networks, promotions, advertising, service support, and available spare pans. The second step was creating and providing higher-level products for their consumers; this created higher margins, brand loyalty, and increased dollar volume. Honda was able to beat its competitors due to their overall better products offered to the consumer. In the third step, Honda was able to lower its production costs compared to their competitors. Honda was able to exploit