Question: The equation below shows estimated coefficients for a demand model estimated using weekly store-level scanner data for 12-packs of Bud Light beer. All the coefficients

The equation below shows estimated coefficients for a demand model estimated using weekly store-level scanner data for 12-packs of Bud Light beer. All the coefficients shown are statistically significant (i.e., all p-values <.05). Based on the model results, who is the closer competitor (substitute) of Bud Light?

Ln(unitsalesBudLight)=6.72.1Ln(PriceBudLight)+0.8Ln(PriceCoorsLight)+0.4Ln(PriceCoronaLight)+0.2Ln(PriceAmstelLight)Ln(unitsalesBudLight)=6.72.1Ln(PriceBudLight)+0.8Ln(PriceCoorsLight)+0.4Ln(PriceCoronaLight)+0.2Ln(PriceAmstelLight)

Group of answer choices

Coors Light

Corona Light

Amstel Light

All of the Above

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