The example for this thesis:The most significant problem with any goal-setting methodology is that the companys culture isnt ready for it. Goal setting is hard work. It takes time to collaborate with teams and individuals to make sure everyone is clear about the objectives and the key results needed to achieve the objective. Confounding the culture clash through goal setting is the lack of goals that are aligned with the organizations core mission, vision, and values. Mission, vision, and values are often promoted and hung from the walls throughout corporate hallways but rarely incorporated into how the company goes about its business. Taking time to discuss goals, let alone align them with the values of the organization, is time-consuming. Many organizations want to wave a magic wand and see goal-setting have a positive impact on their organization and bottom-line business results. However, if they dont have the norms and conditions set in place to make goal-setting work, the process can be disconnected from the purpose of your business.

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