The Extended Marketing Mix is a combination of elements that make up a campaign to sell a
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The Extended Marketing Mix is a combination of elements that make up a campaign to sell a product. It is an expansion on the original marketing mix of product, placement, price, and promotion, adding additional factors that can influence the success of a campaign.
Discuss the differing components of the marketing mix and its development from the 4Ps to the 7Ps, providing examples of how these are applied to a business known to you.
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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