(a) As an investor in a social network such as Facebook, which financial and customer-related metrics would you use to assess and benchmark the current business success and future growth potential of the company? (

b) Complete a situation analysis for Facebook focusing on an assessment of the main business risks which could damage the future growth potential of the social network. 

(c) For the main business risks to Facebook identified in 

Question b, suggests approaches the company could use to minimize these risks.