The factors that we needed to consider when we wanted to have an ideal ad campaign are noted below:

1. The right consumer is exposed to the message at the right place and time

2. The ad causes the consumer to pay attention

3. The ad reflects consumers level of understanding of brand

4. The ad positions points-of-difference and points-of-parity

5.The ad motivates consumers to consider purchase

6. The ad creates strong brand associations

Question: Watch the add and then explain which elements that are noted above are addressed in the ad.

This is the "Apple iPhone X First Dance ad which came out in 2018