The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis This happens because managers a list their marketing options or strategies as opportunities b see strengths as the only meaningful issue in a SWOT analysis c confuse weaknesses with threats d see opportunities and threats as being the same thing e confuse strengths with opportunities

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Question: The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

.

list their marketing options or strategies as opportunities.

.

see strengths as the only meaningful issue in a SWOT analysis.

.

confuse weaknesses with threats.

.

see opportunities and threats as being the same thing.

.

confuse strengths with opportunities.

The failure to understand the difference between internal and external issues

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