Question: The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

Group of answer choices

list their marketing options or strategies as opportunities.

see strengths as the only meaningful issue in a SWOT analysis.

see opportunities and threats as being the same thing. confuse strengths with opportunities.

confuse weaknesses with threats.

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