The feasibility study must include at least one primary research finding.

Primary research is research that you conduct yourself, such as a survey,

observation, poll, or interview.

Your feasibility study will be a maximum of $3-4$ pages in length $($plus any

additional appendices$),$ and will include and introduction, and the following topics

as major headings in the typed submission:

$$ Location: Describe the location for your business and the rationale for

choosing it$.$

$$ The Target Market: Explain your ideal customer or client and the reason

for engaging this specific market.

$$ Market Potential: Using primary research, describe the size of your

market space, and the opportunities your business will have to approach

the market space.

$$ Competition: Identify $2-3$ major competitors to your business within your

market space.

$$ Estimated Sales and Expense Forecast: Describe how you will price

your products or services. Also, explain how much you estimate will be

made in sales and expenses during the $14$ weeks of the course.

$$ Potential Risks, Issues, and Challenges: Using research, identify any

risks, issues, or challenges that might impact your small business