The FIFA World Cup Qatar 2022 will be played from 20 November to 18 December in Qatar.

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Question:

The FIFA World Cup Qatar 2022 will be played from 20 November to 18 December in Qatar. The next 2026 tournament will be held in the United States, Mexico, and Canada. This is the biggest sports event of the year, with over 5 billion people projected to watch, with 81% of fans tuning in to watch the games live. A Nielsen survey found that 59% of football fans would favor a sponsor's product over a rival's brand if price and quality were the same, demonstrating large positive impact for potential sponsors. FIFA's current sponsors include Adidas, Coca-Cola, Hyundai-Kia, QatarEnergy, Qatar Airways and Visa. However, The ethical reservations surrounding this year's World Cup in Qatar-from deeply concerning migrant worker contracts and deaths to strict social laws in the country could have a negative impact on a partnering brand. The Challenge You have been asked to provide a marketing communications plan that answers: Why your company should consider a partnership with World Cup Your recommended marketing plan leveraging the FIFA World Cup partnership Creative Brief for your campaign Your big idea (creative executions) & media plan Your company in this case is Air B n B

question 1:

1.Write a creative brief outlining your background, campaign objectives, target audience, insight, desired outcomes, key messaging, considerations, mandatories and timing. Question 2 Provide a calendar or blocking chart to demonstrate the breakdown of your tactics Include recommended budget allocations (overall % of total budget - do not need to use exact figures) Include KPIs - how do you know if it is working/not working.

Question 2
• Provide a calendar or blocking chart to demonstrate the breakdown of your tactics
• Include recommended budget allocations (overall % of total budget - do not need to use
exact figures)
• Include KPIs - how do you know if it is working/not working.