Question: The Final Fantasy XV video game features recognizable name - brand products. In the game, the main characters camp with Coleman gear and buy and
The Final Fantasy XV video game features recognizable namebrand products. In the game, the main characters camp with Coleman gear and buy and eat Cup Noodles in bulk. Coleman and Cup Noodles are using to reinforce brand awareness and create favorable attitudes.
sponsorship
product placement
crisis management
publicity
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