uestion $33(1$ point$)$

Segment marketing involves designing specific products and services to meet the needs of different target groups.

Question $33$ options:

True

False

Question $34(1$ point$)$

$\_\_\_\_\_$ marketing involves a product being marketed to all individuals in the market with no differentiation at all.

Question $34$ options:

Mass

Micro

Niche

Segment

Question $35(1$ point$)$

A$($n$)\_\_\_\_\_$ in the consumer purchase decision process occurs when consumers scan their memory for previous experiences with products or brands.

Question $35$ options:

problem recognition

internal search

external search

purchase task