Question: The final level of customer value is an increased connection between the firm and its customers through development of a relationship. This reduces the likelihood

The final level of customer value is an increased connection between the firm and its customers through development of a relationship. This reduces the likelihood that customers will switch to other providers because

Question

20

options:

a relationship requires time investment from both customer and vendor.

the vendor guarantees the best price

a contract exists between the customer and vendor

A and B only.

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