Question: The Fine Line Between When Low Prices Work and When They Don't. According to this article, if a company is focusing on low costs they
The Fine Line Between When Low Prices Work and When They Don't.
According to this article, if a company is focusing on low costs they should NOT try to:
Cut distribution costs even if it lowers consumer convenience
Have top quality products
Have consistent quality products
Identify product features and benefits that consumers would be willing to do without
Only invest in innovations that cut costs
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