The Fine Line Between When Low Prices Work and When They Don$$t$.$

According to this article, if a company is focusing on low costs they should NOT try to:

The Fine Line Between When Low Prices Work and When They Don$$t$.$

According to this article, if a company is focusing on low costs they should NOT try to:

Have consistent quality products

Cut distribution costs even if it lowers consumer convenience

Only invest in innovations that cut costs

Have top quality products

Identify product features and benefits that consumers would be willing to do without