The first case study is related to Demand Forecasting.

Case Study 1 (Toffee Inc.: Demand Planning for Chocolate Bars) Please analyze and answer the following questions. Please show working calculations in excel to support your answers.

1) What kind of sales demand is Toffee Inc. looking at? Is there any seasonality pattern in demand?

2) What are seasonal forecasting factors computed?

3) How can trend projection be used for quarterly forecasting in 2011?

4) Considering the demand pattern, which forecasting method best suited to the situation that the company is in?

Please use the following guidelines for your case submissions:

Each outline should contain two components

1) Executive Summary/Case Synopsis - High level summary of the case and what needs to be analyzed. Minimum one page

2) Content - i.e. answer questions for the case. Minimum two pages (answering all questions)