Question: The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly different in case of services. Which of the following are in the

7

s of services marketing?

Group of answer choices

Price

People

Process

Physical Evidence

All of the above

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