Question: The first step in the buying decision - making process is an internal search for information. True False Upon recognizing a need, if a consumer

The first step in the buying decision

-

making process is an internal search for information.

True

False

Upon recognizing a need, if a consumer selected a given brand in the past that resulted in a positive experience, the consumer will likely purchase the same brand and not engage in an information search.

True

False

The first step in the buying decision-making process is an internal

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