Question: The first step to idea generation using the design thinking process is to ? assess similar products already in the marketplace. define the problem in

The first step to idea generation using the design thinking process is to

?

assess similar products already in the marketplace. define the problem in a human

-

centric way. brainstorm as many ideas as possible. assess gaps in the company's current product line. gain an empathic understanding of the customer's needs.

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