the first store in ${195}^8$ in a nice suburb. Over the years, your father was a genius at selecting suburban towns that were on the verge of becoming upscale communities. Over the years, he revised product selection to reflect a shift toward more expensive cuts of meat and vegetables; products that were considered exotic just a few years earlier.

About $15$ years ago he predicted that population growth would shift back to the city, so he began buying property for future stores. When his predictions came true, he changed the inventory mix again to reflect the health consciousness of his young urban clients. Your father retired five years ago, leaving you and your brother in charge. Your brother oversees daily operations, and you hope to be the marketing guru your father was and keep the company growing.

Recently your family had the opportunity to buy $10$ stores from a competitor who was about to go out of business. The stores are located in newer suburbs that have seen tremendous growth, especially among young professional families. You need to understand this new market so you can decide which products and services to provide. You call in your marketing directors, Jennifer and Jack, and give them a challenge:

What products and services do we need to provide for this specific demographic group of young suburban families?

Jennifer and Jack make a presentation to you a few days later. They've captured all the nuances and desires of the demographic group you asked them to research, which they have dubbed the Young Urban Now Suburban $($YUNS$)$ professionals. Jack and Jennifer develop a list of characteristics and preferences for YUNS.

They have children who, in addition to school, are involved in several different activities

Both parents are usually working professionals

They are health conscious when selecting food for their children's meals

On weekends, they like to entertain and would like to learn more culinary skills, such as how to make gourmet meals

The management team also discusses ways to influence customer buying behavior for certain products through upgraded packaging and labeling. One member of the team suggests wrapping