Question: The first three questions are based on the following case An ad campaign for a new snack chip will be conducted in a limited geographical

The first three questions are based on the

The first three questions are based on theThe first three questions are based on theThe first three questions are based on the

The first three questions are based on the following case An ad campaign for a new snack chip will be conducted in a limited geographical area and can use TV time, radio time, and Internet ads. Information about each medium is shown below. Medium TV Radio Internet Cost Per Ad 1,000 600 300 # People Reached 20,000 10,000 60,000 Exposure Quality Let T = the number of TV ads Let R = the number of radio ads Let I = the number of Internet ads 35 45 5 The number of Internet ads should be at least one third of all ads. Also, the advertising budget is $18,000. Since this is a special program, we would like to develop a model that will minimize the number of people reached while ensuring a minimum exposure quality of 300. Define the decision variables as follows: 1. What is the objective function? Max 20,000 T + 10,000 R + 80,000 1 Max 35 T +40 R + 51 Min 20,000 T + 10,000 R + 60,000 I Max 20 T + 10 R + 50 I Max 20,000 T + 10,000 R + 60,000 1 2. Which constraint represents the constraint for the minimum exposure quality? 35 T +45 R + 51 = 300 1,000 T + 600 R + 300 1 = 300 20,000 T + 10,000 R + 60,000 1 =T +R O I = (R+T)/2 None of the choices

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