The first version of the Apple iPhone is an example of which category of product?

		Addition
		New-to-the-world
		Improvement
		New product line

A wedding dress can be categorized as which type of good?

		Shopping good
		Specialty good
		Convenience good
		Unsought good

Mary was asked to list all of the coffee shops that she could remember. This is which level of brand awareness?

		Brand recognition
		Top of mind
		Brand recall
		Unaware of brand

___________ is the process designed to reduce the number of new product ideas being worked on at any one time.

		Idea generation
		Product screening
		Product analysis
		Testing

The brand name and packaging represents which level of a product?

		The actual product
		The augmented product
		The tangible product
		The core product

Which of the following factors is not a reason why business-to-business marketing is different than business-to-consumer marketing?

		B2B markets tend to be concentrated in certain areas of the country
		There is more of an emphasis on personal selling in B2B marketing
		There are more customers compared to the consumer market
		B2B sales tend to be direct