The five brand personality dimensions (Aaker, 1997) include:

	a.	Sincerity, empathy, reassurance, resonance, loyalty
	b.	Sincerity, excitement, competence, sophistication, ruggedness
	c.	Sincerity, energy, competence, sophistication, loyalty
	d.	Sincerity, favourability, confidence, resonance, loyalty
	e.	Sincerity, empathy, excitement, sophistication, ruggedness

Aaker's five brand personality dimensions were developed from:

	a.	The 'Big Five' human personality dimensions
	b.	The brand image dimensions
	c.	They key brand attribute factors
	d.	The marketing mix
	e.	None of the above

The traditional promotional mix consists of four broad tools. These are:

		advertising, public relations, sales promotion, personal selling
		print advertising, broadcast advertising, outdoor advertising, transit advertising
		advertising, digital marketing, sales promotion, network selling
		advertising, sales promotion, public relations, social media
		advertising, social media, direct marketing, sales promotion

Brand resonance involves a higher level of relationship with the brand, and is categorised by:

	a.	Loyalty
	b.	Attachment
	c.	A sense of community
	d.	Active engagement
	e.	All of the above

In developing brand salience, the brand objective at this stage is:

	a.	Deep, broad brand awareness
	b.	Points of parity
	c.	Points of difference
	d.	Positive, accessible reactions
	e.	All of the above

_____________________ are the central values adopted and lived by the brand.

	a.	Core brand values
	b.	Customer perceptions of the brand's worth
	c.	The equity that resides in the brand
	d.	Corporate social responsibility strategies
	e.	Brand positioning strategies