The Five Force Model 1. Buyer 2. Supplier 3. Entrants 4. Substitutes 5. Competitors

**Bricks-and-mortar retail industry is referring to businesses that own and operate a physical store.**

Answer the following questions,

a. Use specific examples from the pre-COVID bricks-and-mortar retail industry to illustrate each force. (It means pick any business that owns and operates a physical store and then illustrates each segment, remember that this question is about before the COVID)

b. Briefly describe how COVID has altered each of the 5 forces models in the bricks-and-mortar retail industry.