The five steps of the Consumer Behavior purchase process:

Identify another recent purchase decision you made.

Answer the following questions and share your experience with the class.

• Internal Influences on Consumers' Decisions.
• Explain how internal factors influence consumers' decision-making processes.
• Who was the influential group (reference group, aspirational group) on the purchase?
• Which level of Maslow's hierarchy would your recent purchase speak to?
• What do you think you need to do as a company to help guide the customer through the buying process?
• How much time do you anticipate it would take a different consumer to make a decision like your recent purchase decision?