The Flip Factory Inc. case study revolves around an entrepreneur named Darlene Travis s, who has achieved remarkable success with hard work and passion. She has developed a unique fitness center named flip factory Inc., a Calgary-based fitness center. She has started this venture by showing single woman talent show, expansion has taken it to the success heights. 20 renowned coaches were added to the composition. The venture started by the single lady, is strengthened by a team of qualified professional. The fitness center offered such unique fitness based programs,which are different from the normal conventional gymnastic services. She is a creative thinker, creates a competitive edge, by offering such unique services that are different and appealing to all the age groups. The main distinctive services offered by her, are demonstration gymnastics, trampolining and circus arts. The basic programs offered by theflip factory,are youth teen and adult programs, preschool programs and bookings for different ventures. Their work principle consists of support for all,by creating an understanding environment and offering non-conventional programs.