Question: The following are key differences between B 2 B & B 2 C marketing except one. Which answer below is not a key difference? The

The following are key differences between B2B & B2C marketing except one. Which answer below is not a key difference?
The key stakeholder or purchaser in a B2B exchange may not be the end user.
B2B purchases tend to be larger in volume.
Customers are more numerous in B2B markets.
Negotiation is more complex in B2B
The following are key differences between B2B & B2C marketing except

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