Question: The following are reference points for travelers when developing their expectations about Orlando? Which of these reference points can VisitOrlando have some level of influence

The following are reference points for travelers when developing their expectations about Orlando? Which of these reference points can VisitOrlando have some level of influence by using crowdsourcing targeted to visitors?

Group of answer choices

VisitOrlando's promotional communications

Orlando tourism industry's promotional communications

(

.

.

hotels, resorts, attractions

)

Word

-

-

mouth about Orlando from friends, relatives, colleagues, travel blogs and review sites

Traveler rating sites

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