The following questions are based on the problem below. A company wants to advertise on TV and radio. The company wants to produce about 6 TV ads and 12 radio ads. Each TV ad costs $20,000 and is viewed by 10 million people. Radio ads cost $10,000 and are heard by 7 million people. The company wants to reach about 140 million people, and spend about $200,000 for all the ads. The problem has been set up in the following Excel spreadsheet.

	A	B	C	D	E
1	Problem Data	TV	Radio
2	Cost	20	10
3	Coverage	10	7
4
5	Goal Constraints	TV	Radio	Cost	Coverage
6	Actual Amount	0	0
7	+Under	0	0	0	0
8	Over	0	0	0	0
9	= Goal	0	0	0	0
10	Target Value	6	12	200	140
11
12	Percentage Deviation:
13	Under	1	1	1	1
14	Over	0	0	0	0
15
16	Weights
17	Under
18	Over
19
20	Objective	0

Refer to Exhibit 7.1. Which of the following is a constraint specified to Analytic Solver Platform for this model?

a. $B$9:$E$9<$B$10:$E$10

b. $B$9:$E$9=$B$6:$E$6

c. $B$9:$E$9=$B$10:$E$10

d. $B$9:$E$9>$B$10:$E$10