The following spreadsheet represents an implementation of using the scoring model to choose between alternative decisions: View K B D E G 1 Scoring Model for the Sweats and Sweaters Store Location Example 2 3 Grades for Altematives 4 Decision Criteria Weight Mall 1 Mall 2 Mall 3 Mall 4 5 College proximity 0.30 40 60 90 60 6 Median income 0.25 75 80 65 90 7 Vehicle traffic 0.25 60 90 79 85 8 Mall quality and size 0.10 90 100 80 90 9 Other shopping proximit 0.10 80 30 50 70 10 Score 73.5 76 77.75 Exhibit 9.16 What formula should go into cell D10? O =SUMPRODUCT(C5:09,D5:09) =SUMD5:09) =SUMPRODUCT(C5:G5,D10,610) C5 D5