The following statements describe segmentation practices. Choose the CORRECT statement.

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a$)$ Coach segmented the US market by region and customized its product assortment in each region. For example, Coach shops in Manhattan are more likely to offer their old products with the large $"$C$"$ pattern, which is their signature logo$.$ Conversely, Coach shops in Queens and Staten Island are more likely to cany their newer products that have a more subtle brand logo$.$

b$)$ Companies should segment their market in a way that the similarity within a segment is low and the similarity between segments is high.

c$)$ When segmenting the market, marketers usually limit their segmentation analysis to one segmentation variable rather than using multiple variables.

d$)$ Walmart segmented the US market by region and tailored its product assortment based on

$$the local market. This localization strategy incurred additional costs for Walmart and diluted the brand image centered on low prices.

e$)$ All of the above statements are correct.