The following table is the coefficient estimates along with their corresponding significance $($p$-$value$).$ Based on the information given in the table, if the $$Maintenance rating$$ increases, you would expect the choice utility to:

Variables $/$ Coefficient estimates

Coefficient estimates $($B$)$

Standard deviation

Sig.

Price

$-2\mathrm{.}180581$

$0\mathrm{.}586578$

$0\mathrm{.}717459$

Maintenance rating

$0\mathrm{.}593692$

$0\mathrm{.}437028$

$0\mathrm{.}358475$

Quality rating

$1\mathrm{.}140702$

$0\mathrm{.}330995$

$0\mathrm{.}046286$

Assortment rating

$-0\mathrm{.}13262$

$0\mathrm{.}21757$

$0\mathrm{.}60955$

Convenience rating

$0\mathrm{.}520023$

$0\mathrm{.}172875$

$0\mathrm{.}00808$

Intercept

$-0\mathrm{.}12379$

$0\mathrm{.}678549$

$-0\mathrm{.}18244$

A$.$increase$.$

B$.$decrease$.$

C$.$ no change.

D$.$ increase first, and then decrease.