Question: the following, which is most accurate about using a RecencyFrequencyMonetary ( RFM ) CRM analysis? Retaining current customers can cost many times more than acquiring

the following, which is most accurate about using a RecencyFrequencyMonetary

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RFM

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CRM analysis? Retaining current customers can cost many times more than acquiring new customers The customer profit rate decreases over the life of a retained customer RFM identifies and ranks the best customers ORFM identifies how recently and frequently customers need to see an advertisement to ma impact on their behavior

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