The founders of Beleza Natural, a Brazilian chain of beauty institutes which specialized in products and services for women with curly and wavy hair, were at a key juncture for their venture; they had to decide how to consolidate their business model and growth. This case explores potential capacity investments in Beleza Natural's environment and the associated issues of workforce management. Your job is to determine how these measures might improve Beleza Natural's operations and how the management team should prioritize the issues they face.

What process improvement(s) would you suggest to increase the process efficiency and enhance the performance of the institute? Provide a capacity and utilization analysis as you did in Question 4 to evaluate the performance improvement.

Discuss other possible process improvements (no analysis is required, just recommendations).

As Beleza Natural considers global expansion, what are some factors it should consider regarding market dynamic and business model?