Social media monitoring involves actively gathering, organizing, and analyzing social media data to learn about brands, products,
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Social media monitoring involves actively gathering, organizing, and analyzing social media data to learn about brands, products, and services. Choose a well-known brand in your own country or region and monitor social media sites at regular intervals over the next 24 hours to gain consumer insights. Comment on your findings.
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Related Book For
Marketing Research
ISBN: 9781292153261
8th Global Edition
Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck
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