The four basic consumer rights: the right to safety, the right to be informed, the right to choose, and the right to be heard. A social movement seeking to augment the rights and powers of buyers in relation to sellers. The practice of not telling the whole truth or deliberately not communicating information the consumer ought to have access to in making an informed choice. Ads designed to persuade on the basis of human emotions and emotional needs rather than reason. Latin for "let the seller beware," meaning that businesses are held responsible for all products they are selling on the market. Proposed changes in the civil justice system that aim to reduce the ability of victims may sue the wrongdoer for damages. The liability of any or all parties in the chain of manufacture and sale of a product and for any damage caused by that product. This includes the manufacture, assembly, wholesaling, and retailing of the product. The four basic consumer rights: the right to safety, the right to be informed, the right to choose, and the right to be heard. A social movement seeking to augment the rights and powers of buyers in relation to sellers. The practice of not telling the whole truth or deliberately not communicating information the consumer ought to have access to in making an informed choice. Ads designed to persuade on the basis of human emotions and emotional needs rather than reason. Latin for "let the seller beware," meaning that businesses are held responsible for all products they are selling on the market. Proposed changes in the civil justice system that aim to reduce the ability of victims may sue the wrongdoer for damages. The liability of any or all parties in the chain of manufacture and sale of a product and for any damage caused by that product. This includes the manufacture, assembly, wholesaling, and retailing of the product